You are missing out on a crucial strategy if email is not at the core of your marketing approach. Accepting email marketing on its own is insufficient. You are really losing out on a big opportunity to boost sales for your company if you do not combine your email marketing software with other business apps.
Thankfully, integrating email marketing apps improves your approach. It transforms your marketing tool into an effective and insightful powerhouse. Continue reading to find out which are the top 5 integrations for direct mail marketing and how they may improve the intelligence of your marketing software.
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Five Methods for Integrating Email Marketing Apps
Connecting apps will improve your advertising. Let us demonstrate how to combine them to achieve optimal outcomes.
CRM
CRM software is one of the best ways to integrate email marketing since it allows you to deliver tailored campaigns using the client and prospect data you gather.
The majority of interfaces provide contact data syncing, so any changes you make to a contact or lead in your CRM will also be reflected in your email marketing tool.
A large number of the best CRMs for small businesses, like Pipedrive, Zoho CRM, and Insightly, allow connectivity with direct mail marketing campaigns.
Client support
Your support staff can view the precise information of which email messages were sent to customers and what steps were taken by connecting your email marketing program to your customer service software.
When a customer speaks with an agent, this helps them have a better tailored experience.
For instance, MailChimp integrates with Zendesk so that members of your team can view past emails that are attached to a Zendesk ticket.
Likewise, you can combine your live chat software with email marketing solutions.
For instance, LiveChat’s integrations with MailChimp, Campaign Monitor, and other platforms enable users to subscribe to emails each time they visit the live chat window.
Analytical
To help you better track your efforts, your email marketing system can be tailored to integrate with well-known web analytics programs.
For instance, MailChimp supports Google Analytics, which enables you to precisely monitor the effects of your campaigns on traffic and conversions by automatically appending tracking codes to the URLs of your email campaigns.
Another business intelligence tool is Klipfolio, which connects to several email marketing platforms and lets you use them as a source of data.
This implies that you can build custom queries using data from other departments of your company and mix it with metrics from direct mail marketing to find trends using dashboards.
Online Retailers
Mailouts’ ultimate goal, regardless of how they are presented, is to generate income over time. You had better make sure your online store and email marketing app are linked if you utilize both.
Numerous eCommerce platforms, including Shopify, Magento, and WooCommerce, are integrated with apps such as ActiveCampaign, MailChimp, and Campaign Monitor. This integration can be done directly through the app or through their APIs.
By connecting these apps, you may download products from your store straight into your email newsletters, get marketing recommendations based on activity in your store, and add consumers as email contacts once they make a purchase.
Social networks
While email marketing and social media are useful tools for building relationships with your clients, you should not treat them as entirely distinct business models. Ultimately, it is likely that you are conversing with the same individuals on both channels.
Generally speaking, you can synchronize your campaigns with Twitter, Facebook, and even Instagram by connecting your direct mail marketing software to these platforms with ease.
The HootSuite connection from MailChimp is an excellent illustration of how to coordinate your marketing channels. You may read messages and post links on social media using the “MailChimp Campaigns” stream. You can then see how your followers engaged with the campaign.
By monitoring open and unsubscribe rates, the “Lists” stream allows you to monitor the effectiveness of your campaigns. By combining the streams, you can create innovative social campaigns that leverage the most effective aspects of your email marketing.
It pays to look into all supported connectors when selecting an email marketing platform to ensure that the other apps you use for your business are free. In this manner, you can be certain that everything is running smoothly and that the daily data you gather is being utilized to please clients and boost lead conversion.